info@festivex.ltd

We develop automated end-to-end platforms that optimize customer acquisition while giving you robust tools to expand your brand presence

AdTech and MarTech software development is used to craft targeted digital messaging and drive more engagement for ads and marketing campaigns.

Festivex designs and builds programmatic AdTech and MarTech tools that rely on customer data to personalize digital content.

Saving up to 40% of client costs with proprietary MarTech low-code platform

Festivex has a data analytics unit where experts in big data and advanced analytics techniques such as ML, AI, and data science solve sophisticated data-related tasks to enable programmatic advertising and marketing.

Along with programming skills, Festivex’s developers are experienced in techs differentiating advertising experience, like augmented reality to create AR-enabled ads and marketing campaigns or blockchain to increase visibility and trust between ad buyers, publishers and consumers.

First-party sources: a company’s business systems and customer touchpoints like a website, social media profiles, CRM.

Second-party sources: customer data from business partners who agreed to share it (suppliers, affiliates).

Third-party sources: data aggregators and marketplaces that sell audience data collected from multiple sources.

Integrate audience data from multiple sources and create anonymized profiles to send data to third-party programmatic ad tools – ad exchanges and demand-side platforms.

Data is collected from:

Use algorithms to automatically connect ads to the best advertising space according to the target audience.

We build all components of the programmatic ad ecosystem:

Demand-side platforms (DSPs): store ad creatives, surf through multiple ad exchanges, and bid for ad placement where it fits an advertiser’s criteria.

Supply-side platforms (SSPs): send potential advertising inventory to ad exchanges on behalf of digital media owners.

Ad servers: manage and track the performance of multiple ad campaigns.

Ad networks: aggregate available ad inventory from multiple digital media owners.

Ad exchanges: launch real-time bidding for ad inventory across multiple ad networks.

Store and structure customer data integrated from internal and external sources. Recognize a customer across devices and channels and merge the information into a single customer profile. Provide a unified customer view to marketing tools for personalized campaigns.

CDPs work with different data types, including:

Personal characteristics: age, gender, location, etc.

Browsing activity.

Transactional data: purchases, returns, money transfers.

Interactions: chatbots, call center, emails.

Reactions to marketing campaigns: impressions, clicks.

Management of unlimited user journeys.

Rule-based distribution of marketing content across different channels: email, phone, social media.

Behavioral microsegmentation.

Response-driven scenarios of marketing campaigns.

Conversational marketing via live chats, chatbots, messaging apps.

Reward-based loyalty programs.

Web scraping for marketing intelligence.

Support for different marketing content formats: email templates, visuals, video, presentations, landing pages, and more.

We plan software uniquely for your marketing needs. Among the widely requested functional requirements are:

Increased return on ad spend

Time-effective multi-segment marketing

Potentially higher customer engagement through marketing personalization

High-ROI marketing strategies based on advanced attribution across channels

Results Our Clients Achieve with Programmatic Tools

With MarTech and AdTech solutions that Festivex creates, modern companies can easily flex their promotional strategies following the likes of their audience and make the messaging totally relevant to them. As a result, they achieve the following positive gains:

We developed and successfully implemented a bidding and mediation platform for one of our clients. It matches app developers and publishers, at the same time providing analytics in a transparent manner in real time/ The key features included:

compatibility with external DSPs

Team

5 developers

Term

4 MON

OS

iOS, Android, Unity

Metrics Tracked

80+

expanded metrics reporting

creative rendering engine for video ads

hybrid mobile SDK

Y2020

We implemented, expanded on and optimised a client-engineered solution for an ad platform used by major retailers, and added an extra scalability feature. The biggest challenge of the project was to implement the solution while ensuring the continuity of the business. We enhanced the client’s solution in a number of ways:

optimization of the infrastructure

Team

4 developers

Term

5 MON

OS

iOS, Android, Unity

Metrics Tracked

100+

integration of additional advertising networks

metrics reporting overhaul

Y2021

Cost Saving

28%

A video distributor’s platform stagnated after it reached the limit of its technical capacity. Our solution was to simultaneously produce a short-term workaround to ensure a smooth content sharing and create a concept to overhaul the platform as a whole. What our workaround entailed:

introduced automatic rescheduling of video delivery and release

cloud migration

What the key overhaul activities were:

Team

7 developers

Term

8 MON

0

Metrics Tracked

100+

designed a brand-new analysing dashboard from scratch for stability monitoring

Y2021-2022

Cost Saving

33%+

cost optimization due to advanced cloud service

backup and intermediate control ensuring zero loss of data

info@festivex.ltd

FESTIVEX LIMITED

BUSINESS ADDRESS: A.G. Leventis, 5, THE LEVENTIS GALLERY TOWER, 13th floor, Flat/Office 1301 1097, Nicosia, Cyprus